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Single page websites

Presented to BNI Cradle · September 2023
Let's get started!

About me

  • Husband and father of twins
  • Lord of the Principality of Sealand
  • I love technology – Mac fanboy
  • Playstation gamer
  • Adult Fan of Lego
  • Sold first website in 2001
  • Founded Kangaroo Digital September 2008, 15 years this month

LEGO and the SOUTH AFRiCAN Lego User Group

  • Adult fan of LEGO since 2012
  • Hobby which involves more than building
  • Chair of zaLUG – South African LEGO User Group and Ambassador to TLG
  • Partner in Brickfair Pretoria

WHY DO YOU NEED A WEBSITE?

  • 93% of business purchase decisions start with a search
  • Focused message without distraction
  • Easy way to reach wide audience
  • Instant updates
  • Worldwide opportunities
  • Your competitors has one

What is a single page website?

  • All information remain on one long scrolling page
  • No technical difference from multipage site
  • Message is concentrated and uncluttered
  • Perfect for single-product or per-campaign landing page
  • Website visitor does not know

How can this SPW expand?

  • Easily add pages when required
  • Single page site becomes home page
  • PDF and other file downloads
  • Bolt-on eCommerce store
  • Bolt-on Blog / news page
  • Integration with third-party systems

BENEFITS OF A SINGLE PAGER

  • Quick turnaround
  • Focussed marketing message
  • Responsive design
  • Simplicity makes for easy navigation
  • Higher conversion rates
  • Cost effective marketing spend
  • Allows for expansion

Who will benefit from a SPW?

  • Tradesman, like electricians, plumbers, handymen, carpenters and painters
  • Professional services, like attorneys, accountants, engineers and architects
  • Startups with a limited budget, looking for future growth
  • Purpose-built landing pages

What to look out for

  • “I have an idea for a business” with a budget
  • Your attorney, accountant, tax consultant, bookkeeper or other professional service¬†
  • Business owners who use a Gmail address